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Apple set to offer movie rentals?

Written by Andre Yoskowitz @ 09 Nov 2007 6:25 User comments (3)

Apple set to offer movie rentals? Although the rumors of Apple offering movie rentals through its iTunes platform are certainly not new, a Carnegie Mellon student has evidence that movie rentals are indeed coming soon.
The student has posted that while doing a dump of the strings from an older version of iTunes to compare them to the new 7.5 upgrade released this weeks, he discovered a few interesting new strings.

They are: "rental-content, rental-bag, rbsync, source-rental-info, dest-rental-info, getvodaccountselectionlist, GET VOD ACCOUNT SELECTION LIST, and supportsRentals."

Those strings would imply that Apple may finally be adding movie rentals to its available content on iTunes.

Say a few analysts, "We've been predicting that Apple was going to provide rentals for about five months now," Blackfriars Communications analyst Carl Howe said. "It will give a nice bump to Apple TV sales over the holidays, which we had also predicted would remain low until this release."


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3 user comments

110.11.2007 18:01

I think they can compete with other companies like Blockbuster and so on... They just have to get some good ads out there.

211.11.2007 14:43

I'm no Apple fan boy, but surprisingly enough they have marketed their products very well. I want to see how this endeavor will fare and vie against already thriving companies in the same business.

330.11.2007 01:19

Why would you rent the product when its as cheap to purchase it for itunes rather than rent. A waste if u ask me.

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