In the console wars this generation, its not anything new that Nintendo has become a regular juggernaut in terms of sales. Even a year after its launch, its still difficult for the average consumer to walk into their local electronics store and find a Wii sitting on the store shelves. Worldwide the little console that could is hopping off shelves and into happy homes faster than Nintendo can keep up. Nintendo now warns that it may not be able to keep up with the demand to keep UK shelves stocked during this holiday season.
Nintendo has said that it is doing everything possible to keep up with demand and the company has decided to ship an additional 3.5 million units globally. In April, Nintendo estimated a yearly shipment of 14 million units but has raised that estimate to 17.5 million. Despite that, Nintendo says that not every gamer who wants a Wii for the holidays is guaranteed to get one.
"The demand for Wii hardware globally has been unprecedented and higher than Nintendo could ever have anticipated. Nintendo is now in a position in which seasonality demand trends are being broken, therefore the demand for Wii hardware is constant throughout the whole year globally. Due to this phenomenon it is possible that the demand for Wii hardware may outstrip supply," said a Nintendo spokeswoman.
Source:
BBC News
"The demand for Wii hardware globally has been unprecedented and higher than Nintendo could ever have anticipated. Nintendo is now in a position in which seasonality demand trends are being broken, therefore the demand for Wii hardware is constant throughout the whole year globally. Due to this phenomenon it is possible that the demand for Wii hardware may outstrip supply," said a Nintendo spokeswoman.
Source:
BBC News
