“We’ve done sales like this in the past, but this selection was the deepest that we’ve done for Black Friday,” said Borders spokeswoman Ann Binkley. “The merchandising team worked with the vendors to be able to offer this deeper selection.”
According to Ian Leshin, a buyer for Newbury Comics, “We created a lot of deep discount opportunities with the help of the studios through rebates and other programs, and we were definitely very aggressive with the sales.” He added that, “it did seem more catalog-driven this year than new release.”
Source: Video Business












