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Ritek signs Qflix licensing agreement with Sonic

Written by James Delahunty (Google+) @ 10 Jan 2008 1:32 User comments (1)

Ritek signs Qflix licensing agreement with Sonic Sonic Solutions has announced that RITEK Corporation has signed a Qflix technology and IP licensing agreement. The Qflix program offers a new means for content owners to release titles for custom production and sale over the Internet while maintaining the same level of copy protection used on commercially mass-produced DVDs. RITEK is now taking orders on specialized DVDs that will enable the on-demand recording of digitally distributed entertainment with CSS encryption.
"We are delighted to be an official manufacturer and distributor of Qflix DVDs and to be participating in the new entertainment value chain Sonic's technologies are helping to establish," said Eric Ai, RITEK spokesperson. "Our long-standing reputation for producing discs of uncompromising quality and compatibility will help ensure a consistent and reliable consumer entertainment experience regardless of whether content is ordered online, purchased at retail, or produced in the home."

The Qflix brand will appear on other consumer products and services including compatible drives and video download services as a symbol for consumers looking for legitimate "purchase, download, and burn" solutions. Qflix is also the label for the technology and licensing program that includes product and component certification to enable content owners, service providers, and manufacturers of recordable media, PC DVD writers, network-connected DVD recorders, set-top boxes, and software to create compatible and interoperable solutions.

"Our initiative to enable new markets for the efficient distribution of high-quality entertainment continues to gain momentum," said Jim Taylor, senior vice president and general manager of Sonic Solutions' Advanced Technology Group. "By adding more partners from the consumer electronics, content distribution, and PC and media storage industries, we remain on track to introduce solutions this year that will fundamentally shift the way entertainment is delivered."

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1 user comment

114.1.2008 16:13

I am not really sure how this is going to work out for both parties.

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