A new Juniper research report has stated that despite increased interest in mobile gaming, sales of games have "flatlined across North America and Western Europe".
The total retail value of the mobile gaming market is expected to almost double in the next 5 years from $5.4 billion USD to $10 billion USD however "limited on-portal revenue share for publishers is driving some away from the sector and poor games marketing fails to capture customer attention."
"The revenue share offered by Apple to games publishers is incredibly attractive," said Dr Windsor Holden, author of the report, speaking about how iPhone gaming has helped bring increased interest to the market.
"The danger is that if operators do not respond with a similar business model, publishers faced with low margins may simply exit Java completely, thereby reducing consumer choice in the longer term."
"The revenue share offered by Apple to games publishers is incredibly attractive," said Dr Windsor Holden, author of the report, speaking about how iPhone gaming has helped bring increased interest to the market.
"The danger is that if operators do not respond with a similar business model, publishers faced with low margins may simply exit Java completely, thereby reducing consumer choice in the longer term."
