According to Cowan and Company analyst Doug Creutz, the upcoming expected price cuts on the Sony PS3, Microsoft Xbox 360 and Nintendo Wii may not help spark sales in the United States as predicted.
Creutz says the ongoing economic downturn has consumers still pressured and even large discounts may not help boost the lagging market.
"We are concerned that, given pressures on the consumer, price cuts may not have the stimulative impact to hardware and software sales that they have had in the past," says Creutz.
The analyst did note however that price cuts would benefit each console, if the Wii was cut to $199, PS3 160GB down $100, and the Xbox 360 Elite to $299.
"We expect hardware price cuts on all platforms by September, with announcements possibly as early as next week’s Gamescom," Creutz noted, via GI.biz.
"We are concerned that, given pressures on the consumer, price cuts may not have the stimulative impact to hardware and software sales that they have had in the past," says Creutz.
The analyst did note however that price cuts would benefit each console, if the Wii was cut to $199, PS3 160GB down $100, and the Xbox 360 Elite to $299.
"We expect hardware price cuts on all platforms by September, with announcements possibly as early as next week’s Gamescom," Creutz noted, via GI.biz.
