AfterDawn: Tech news

Nokia to halve smartphone offerings in 2010

Written by Andre Yoskowitz @ 05 Dec 2009 1:49

Nokia to halve smartphone offerings in 2010 Nokia, the world's largest mobile phone maker, has announced it will be cutting its smartphone offering in half next year, despite losing market share to rivals RIM and Apple.
"We see ... really fierce competition certainly in the high end, but we also see it in the mid to low end of smartphones increasing," said Jo Harlow, chief of Nokia's smartphone unit, via Reuters. "We will defend our position, but we believe we also have tools to play offense as well as defense."

Part of that "defense" will be to push smartphone prices lower while at the same time increasing margins. Recent figures showed that Nokia had lost smartphone market share for the most recent quarter, from 41 percent to 35 percent.



"Reducing the number of smartphone models makes a lot of sense ... but Nokia has to be very careful in finding the right balance: its large product portfolio has been one of its strong competitive advantages in the past," concludes Bernstein analyst Pierre Ferragu.

Previous Next  
Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....

News archive