Sony has discontinued sales of its first generation OLED HDTV in Japan, citing sluggish demand for the display. Sales will continue in other markets, however.
OLED displays are thinner, more energy-efficient and produce much more vibrant and "crisp" images than LCDs and have therefore been touted as the next-generation of TVs.
The decision is an absolute setback for Sony, which in 2007 said the following: "I want this world's first OLED TV to be the symbol of the revival of Sony's technological prowess. I want this to be the flag under which we charge forwards to turn the fortunes around."
The 11-inch OLED TV was selling for the equivalent of $2200 USD.
LG and other manufacturers have promised mass produced 15-inch displays during 2010.
The decision is an absolute setback for Sony, which in 2007 said the following: "I want this world's first OLED TV to be the symbol of the revival of Sony's technological prowess. I want this to be the flag under which we charge forwards to turn the fortunes around."
The 11-inch OLED TV was selling for the equivalent of $2200 USD.
LG and other manufacturers have promised mass produced 15-inch displays during 2010.
