Hyundai has announced that all new buyers of the Equus luxury sedan will receive an Apple iPad, one that comes pre-loaded with a digital version of the car's owner's manual.
The tablet will also have a pre-loaded Hyundai app which will make service appointments easier.
Mike Bloxham, director of insight and research at Ball State University's Center for Media Design says: "They are trying to position themselves as a modern, in-touch, technologically savvy brand. It is the sort of innovation you would expect from BMW or Mercedes, but not Hyundai."
Hyundai is known for ultra-budget cars but will try to steal some luxury market share from competitors such as Lexus and Mercedes-Benz. The Equus will sell for around $55,000 USD, a far cry from some of Hyundai's budget cars like the Accent which sells for $10,000.
Mike Bloxham, director of insight and research at Ball State University's Center for Media Design says: "They are trying to position themselves as a modern, in-touch, technologically savvy brand. It is the sort of innovation you would expect from BMW or Mercedes, but not Hyundai."
Hyundai is known for ultra-budget cars but will try to steal some luxury market share from competitors such as Lexus and Mercedes-Benz. The Equus will sell for around $55,000 USD, a far cry from some of Hyundai's budget cars like the Accent which sells for $10,000.
