AfterDawn: Tech news

Disney to purchase Playdom for $500 million?

Written by Andre Yoskowitz @ 25 Jul 2010 12:27

Disney to purchase Playdom for $500 million?

According to the Hollywood Reporter, Disney is looking to purchase social gaming company Playdom for over $500 million USD, buying up the firm for which it already has an investment stake.
Word of the acquisition comes just days after Zynga, the company behind the blockbuster sensation Farmville (among others) was a hit at the Allen & Co. media mogul gathering.

Disney, following its recent acquisition of Tapulous, has made it clear it wants to grow a footprint in the gaming market.

Playdom has the most popular game on MySpace, "Mobsters," and a few other popular games such as "Big City Life," "Social City," "Bloodlines," and "Wild Ones."

The company says it has over 38 million monthly active users, and its CEO was former president of publishing at EA. By comparison, Zynga has over 200 million active users.



Playdom, just like Zynga, makes most of its revenue from advertising and the sale of virtual goods.

Previous Next  
Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....

News archive