AfterDawn: Tech news on mobile goes subscription-only

Written by Andre Yoskowitz @ 07 Feb 2011 8:28 User comments (3) on mobile goes subscription-only

Beginning next week, online music service will move to subscription-only for mobile users (except for Windows Phone 7 users), moving from the current ad-based model.
The company says ad-based models are no longer "practical" and now mobile users will have to pay to continue their service.

Online use will stay free, in the U.S, UK and Germany, adds Matthew Hawn,'s head of product.

Says Hawn (via BBC):

We think that the best experience is ad-free. It's not that we're losing buckets of money on our service... but we're trying to make rational decisions about our business model.

The company does note that Xbox Live users will still be able to access the service for free, as well.

Adds the company:

On the website an ad-supported, free-to-listeners model is what supports our online radio services in the US, UK and Germany. In other markets and on emerging mobile and home entertainment devices, it is not practical for us to deliver an ad supported radio experience, but instead, we will migrate to what we believe is the highest quality, lowest cost ad-free music service in the world.

We believe our radio -whether its a personalised station or artist and tag radio is the best in the world and were proud of the depth and range of our catalogue of music from major labels, indies and unsigned artists. Were committed to building into a bigger service that gives listeners the best music discovery experience anywhere while financially supporting and promoting the artists who make the music we love.

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3 user comments

18.2.2011 05:25

28.2.2011 19:51

Welp, another battle decided. Back to using Pandora on my iPhone.

39.2.2011 09:41

Plus, it runs fine with Dolhpin HD on android set to desktop mode. Screw their proprietary mobile client; Grooveshark made the same numbskull choice.

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