AfterDawn: Tech news to simplify online video

Written by James Delahunty @ 27 Mar 2011 9:16 User comments (1) to simplify online video moves project from private to public beta. is intended to be a program-universal video URL service for all content creators. The idea is the domain only hosts videos that are guaranteed to play back on all mobile phones and with all web browsers. For content publishers, there is chaos in the video ecosystem with the growing number of devices and lack of standardization across platforms.

With, all videos are pre-transcoded to all popular web and mobile formats, so that when an end user requests a video, detects his device and serves the correct and optimized video. Publishers can embed the HTML5 code provided by directly into their web pages or Flash players, or can share the provided short URL via SMS, Facebook, Twitter or other social media outlets.

"We've seen a tremendous response to the private beta. It's clear that elegantly solves a complex problem for video content producers," said Jeff Malkin, President of

"We have incorporated suggestions and feedback from our private beta participants and have fine-tuned the service. Now, using the cloud-based scalability of's 'engine,', we are able to easily expand the service for an open beta and will soon announce the commercial release of Pro."

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1 user comment

129.3.2011 10:57

I just tried it and i like it.

very good.

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