Starz, on the other hand, didn't care about the money but instead wanted to add tiered pricing to Netflix, meaning users who wanted Starz would have had to pay more per month for a subscription, perhaps in line with what consumers of companies like Dish Network pay.
That appears to be the only sticking point that failed in the negotiations, as Netflix refused to pay for the content and pass on the extra costs to the consumers.
Surprisingly, the article also says that perhaps Amazon would be willing to negotiate with Starz over the content.