HMV will be the next retailer to join the digital video rental market.
The company's service, at hmvondemand.com, will allow customers to stream or download movies when they go on sale on DVD.
On Demand will be powered by FilmFlex, a venture by Sony Pictures and Walt Disney. The service also has films from Film4oD and Virgin Media.
HMV and FilmFlex will share all revenue from the new service, says FT.
The launch titles are new releases like Harry Potter and the Deathly Hallows ? Part 2, Cars 2 and X-Men First Class.
To start, the movies will only be available for rental on PCs but will eventually be available in the cloud for mobile access and as a download-to-own model.
On Demand will be powered by FilmFlex, a venture by Sony Pictures and Walt Disney. The service also has films from Film4oD and Virgin Media.
HMV and FilmFlex will share all revenue from the new service, says FT.
The launch titles are new releases like Harry Potter and the Deathly Hallows ? Part 2, Cars 2 and X-Men First Class.
To start, the movies will only be available for rental on PCs but will eventually be available in the cloud for mobile access and as a download-to-own model.
