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Analyst: Amazon Kindle Fire approaching 6 million units sold

Written by Andre Yoskowitz @ 30 Jan 2012 9:38

Analyst: Amazon Kindle Fire approaching 6 million units sold According to Stifel Nicolaus analyst Jordan Rohan, Amazon Kindle Fire sales are approaching 6 million.
The analyst raised his estimate of Q4 sales to six million from the previous five million.

Reads the analyst's note to clients: "Kindle Fire has staked out an important market position due to its loyal Amazon customer base and attractive (low) device pricing. We believe the lower hardware price will correlate with high e-book and video content attach rates."

In conclusion: "We believe that software attach rates correlate inversely with the hardware price. From Amazon's perspective, this could drive real upside in its North American media segment revenues. From a cost perspective, the shift to digital delivery of content could help Amazon avoid costly free shipping subsidies. Hence, we believe there is a great deal more to the Kindle device strategy than most have discounted."

The Amazon Kindle Fire has proven to be the first tablet to compete (somewhat) with the Apple iPad on a volume scale.

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