As of this week, Lambert (Wildcat Creek) has settled while Bridgestone and Sony continue to battle it out in District Court.
In the settlement, Lambert acknowledged that his contract with Sony barred him from promoting competing game consoles, which the Wii certainly is. The actor also acknowledged that consumers may have been confused and believed he was playing Butler in the Bridgestone ads, as well.
As part of the settlement, Lambert will not appear in any ad or promotion that features or mentions "any other video game or computer entertainment system or video game company" for the next two years.