AfterDawn: Tech news

Apple Music is growing fast, hits another major milestone

Written by Matti Robinson @ 05 Apr 2018 1:14 User comments (1)

Apple Music is growing fast, hits another major milestone

Just as Spotify entered the stock market in an unusual direct listing that determined its market value at nearly $30 billion, Apple has announced that its 2015 launched service hit a new milestone.
Apple Music, the streaming service launched at Apple's Worldwide Developer Conference in July of 2015, has reached 40 million subscribers. The company revealed the new subscriber count via Twitter, although from an usual source.

The tweet was posted by Steven Huon, the content boss of Apple France, and not by say Tim Cook, or Eddy Cue, Apple's senior vice president of Internet Software and Services, who revealed just a month earlier at SXSW that Apple Music had 38 million subscribers.

I doesn't necessarily mean Apple managed to rack two million new subscribers within a month although it has been closing in on Spotify's subscriber acquisition numbers after a shaky start although it is possible. It could be that Cue has a little bit older data at SXSW.



The world's largest streaming music service, Spotify, started the year with 70 million subscribers. The Swedish service has added 5 million subscribers every three months or so, which would make Spotify's user count somewhere around 75 million at this moment.

This would mean that the growth numbers of Spotify and Apple over the past 6 months have been largely the same, around 10 million each. According to Statista, in September Spotify had 65 million and Apple 30 million subscribers.

Spotify has another 80 to 90 million listeners that are using the ad-supported free tier. According to Eddy Cue's SXSW interview, Apple's service has around 8 million trial users.

However, Apple is its strongest in the US where it could surpass Spotify's subscriber count by as soon as this summer, according to WSJ.





Previous Next  

1 user comment

15.4.2018 17:05

Spotify is NOT worth 30bn by any stretch of any imagination.

Sadly I will only be proven right when and if they sell but tell you one thing right now...........it ain't sellin' at 30 billion....PERIOD!

Comments have been disabled for this article.

Latest news

Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments
How to Enable Bluetooth on Stadia Controller How to Enable Bluetooth on Stadia Controller (11 Feb 2023 1:04)
Google shut down its streaming game service Stadia late last month and this means that some people have Stadia controllers lying around that seem to be of no use. That is fortunately not the ....
2 user comments
Guide: How to Kick Unwanted Guests from Your Netflix Account Guide: How to Kick Unwanted Guests from Your Netflix Account (26 Jan 2023 2:14)
Sharing a Netflix account with a person in a different location is possible and indeed very common, although the company doesn't necessarily enjoy this behavior from their customers. However, ....
2 user comments

News archive