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In an odd move, Netflix starts canceling inactive accounts

Written by Matti Robinson @ 27 May 2020 10:29 User comments (4)

In an odd move, Netflix starts canceling inactive accounts

As subscription services have become a mainstay in everything from music, movies, games and more, providers are trying to tempt everyone to join their monthly billed services.
Most companies offer some sort of starter perk, usually a free or discounted membership for months, others, namely Netflix, are promising to kick you off the service is you are too inactive. Wait, what?!

Yes, you read that right. Netflix has announced that it will start contacting inactive users whether they'd like to cancel their service, and if they don't answer, they'll just go ahead, kick them off the platform and say goodbye to their income.

The company's product innovations director Eddy Wu has announced in a press release that they will start asking members that haven't watched anything for a year whether they'd like to cancel their subscription.

Nice approach from Netflix, who acknowledge according to the press release that nobody wants to pay for a service they don't use. According to Wu, these account represent around half a percentage of total subscribers and are "already factored into our financial guidance."

Joining back in is easy, as you can imagine, and all the user data is stored from the previous subscription so you don't lose those all-important recommendations.

Tags: Netflix
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4 user comments

128.5.2020 07:51

Now this article is difficult to believe.

228.5.2020 14:49

Is it so hard to believe that a company wants to play fair with their customers?

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"There is a theory which states that if ever anyone discovers exactly what the Universe is for and why it is here, it will instantly disappear and be replaced by something even more bizarrely inexplicable.
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328.5.2020 18:22

I wonder how many neighborhood gyms around the world only make money because so many people sign up and don't continue to attend, and therefore take up equipment, after the first month or two.

418.6.2020 04:12

good and nice article

This message has been edited since its posting. Latest edit was made on 18 Jun 2020 @ 4:12

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