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France wants to get rid of the Netflix button from TV remotes

Written by Petteri Pyyny @ 04 Feb 2022 10:23 User comments (3)

France wants to get rid of the Netflix button from TV remotes

France has a long tradition of defending its own national culture and language, to the degree of paranoia. For decades now, it has been illegal to air more than a certain percentage of non-French music on radio stations or to show non-French shows on TV channels. As the tide of streaming services has hit the country, new ideas are needed.
One of them is currently debated by the French National Assembly (parliament) that proposes to ban the ubiquitous Netflix button from all TV remotes sold in the country.

Reasoning behind this is that "too easy" access to Netflix (and other American streaming services that have their own remote buttons, such as Disney+ and Amazon Prime) is harming France's TV channels. So, withouth the easy-to-access streaming button on smart TVs, people would simply sit back and enjoy local TV channels instead.

France has already made it harder for TV manufacturers to promote foreign streaming services: since January, 2022 all smart TVs must highlight French streaming services in their menus over other services.

How France is going to force TV manufacturers to obey the proposed legislation is still somewhat of a mystery. Virtually all TV sets sold in France are the very same models that are sold in other European Union countries, too. Thus, in order to comply with the new law, manufacturers would have to make separate packaging - with crippled remotes - to French markets. Alternatively, manufacturers could remove the Netflix button altogether in entire Europe.

The Netflix button first appeared in American TV sets back in 2011 and were introduced in Europe in 2015.

Tags: France Netflix
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3 user comments

14.2.2022 10:28

Or ... make the remotes programmable so you can change it to whichever channel you prefer. A bit of sandpaper and the name comes right off.

226.3.2022 12:55

That won't make any difference; Netflix is not *removed*, just the button on the remote.

325.4.2022 21:46

People pay too much attention to this issue. Its just a control button. Complicate the problem

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