To promote the partnership, in-store trailers for Discovery on Blu-ray Disc will be played on Sony Bravia LCD TVs at retailer locations.
“Discovery has emerged as the gold standard among high-definition television programmers,” said Patrick Gates, president and general manager of Discovery commerce. “We could think of no better partner than Sony Electronics to help showcase our spectacular adventure and nature programming to Blu-ray customers.”
Chris Fawcett, VP of marketing for Sony, added, “The Blu-ray Disc format unlocks the true potential of today’s high-definition TVs with stunning full HD experience. Discovery’s high-quality programs are a tailor-made showcase for Blu-ray Disc and a great first experience for a consumer new to the format.”











