Eight New Companies Join iovation Fraud Network

PORTLAND, Oregon, September 27 /PRNewswire/ --

- Customers use next generation device-based fraud management to shut
down fraudsters

iovation, the device reputation authority for online fraud management and
authentication, announced today that eight new customers recently signed up
for its ReputationManager(TM) service and joined its fraud network. The new
customers, representing a broad range of international online gaming
companies, software developers and transaction processors, have selected
iovation to stop collusion, chargeback fraud, account takeover and deposit
fraud.

Sportsbook.com, the world's largest sports book and casino, selected
iovation to decrease chargebacks and increase deposit acquisition. According
to Keith Jones of Sportsbook.com, "iovation is the only solution that
provides a network for sharing information with other subscribers. As more
subscribers use and share fraud information, we all benefit from that
information and collectively block the fraudsters from hitting our sites."

Simon H. of BetOnline.com uses iovation to catch fraudsters in sports
betting. "Fraudsters are clever at hiding behind different identities.
Without iovation's ability to uniquely recognize a device and associate
previous fraudulent behavior with it, we had a tough time pinpointing the
fraudsters and shutting them down. Now we can block the devices and keep them
out."

"One of the reasons why we, as the first mover in online gaming, are
still in business after almost 12 years is that we have always had a strong
focus on fraud and risk management," said Michl Posch, head of marketing of
Intertops.com. "The integration of iovation with our internal fraud
management system will now enable us to serve our customers even better for
at least another 12 years. The more fraudulent customers we are able to
exclude from our service from as soon as they start cheating, the better the
offers we can give to our serious customers."

iovation ReputationManager exposes hidden associations among fraudsters'
devices and accounts. Using iovation ReputationManager, online sites and
associated companies can:

- Stop fraud and shut down repeat offenders regardless of their
      fictitious identities
    - Uncover fraud based on hidden associations among the fraudsters'
      devices and accounts
    - Uncover large organized fraud rings that make coordinated efforts to
      defraud online companies
    - Share fraud information among other subscribers to stop known
      fraudsters from victimizing other sites
    - Protect players' privacy by not utilizing any Personally Identifiable
      Information

iovation pioneered the use of device reputation technology as the next
generation of fraud management. The company has developed technology that
uniquely identifies the devices that are used to access the Internet and
associates those devices to online accounts. iovation customers can create a
device transaction history that builds a reputation for a device and can be
shared among subscribers.

"Online businesses are rapidly acknowledging that device-based fraud
management is not only a key missing element in their fraud management
strategies, but the single most effective technology at discovering and
preventing organized fraud," said Greg Pierson, CEO of iovation. "The growth
of the iovation fraud network is evidence that online companies are realizing
immediate and measurable benefits of sharing fraud evidence. By working
together, we can limit the effectiveness of online criminals."

About iovation

iovation is the device reputation authority for secure online business.
The company provides proven strong authentication and anti-fraud solutions
that allow businesses to protect customers, reduce fraud and meet compliance
requirements online. The solution links physical devices (PCs) and online
accounts and can facilitate the sharing of device reputations among
subscribers. In production environments for more than four years, iovation
currently manages the reputation of millions of devices, and protects more
than 250 million transactions for customers every year.

Media Contacts:

Lisa MacKenzie
    MacKenzie Marketing Group
    Direct: +1-503-225-0725
    Mobile: +1-503-705-3508

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registered trademark and the iovation logo is a service mark of iovation.
Other product or service names mentioned herein are the trademarks of their
respective owners.