New Game Marks Start of Online Poker-Style Boom

LONDON, August 30 /PRNewswire/ --

- With Photo

London-based games publisher, Kwari, today announced and
released details of its new multiplayer online gaming service, which will
potentially change the PC gaming landscape forever by applying the principles
that catapulted poker virtually overnight into a multi-billion dollar
industry.

The catalyst for online gambling's success was the
introduction of playing for money. Applying this to a game of skill, in
Kwari's case, a first-person shooter (FPS) similar to games like Quake(R) and
Unreal Tournament(R), completely changes the way the player approaches and
plays such a game - without the potential financial risks sometimes
associated with gambling.

Retail business for PC games has been in decline for the past
few years, but this has been countered by a growth in the MMO (Massively
Multiplayer Online) gaming market, where players download games and pay a
monthly subscription. This traditionally works for adventure games, but
shooting games require a different model. Uniquely, Kwari only charges for
ammunition to play the free-to-download game, which allows players to 'snack'
on the action rather than dedicating hours and hours to get the most from a
monthly subscription.

Kwari's game of the same name has been built from the ground
up around the concept of money changing hands at a tremendously fast rate,
and was developed using some of the most advanced technology available to
ensure total financial infallibility fused with benchmark playability.

Being a game of skill, how much money a player can win depends
partially on their in-game performance. So to ensure a level playing field,
all games are skill-matched so that only players of equal ability are able to
compete.

"Money changes everything," said Eddie Gill, founder and
creator of Kwari. "I wanted to create something that had more of a buzz than
a traditional shooting game. The concept of playing for money is not a new
one. However, these games tend to be an existing multiplayer game with a cash
prize tagged on the end, much like clan tournaments, which means only a
minority walk away with cash winnings - and usually a small amount at that."

Gamers playing Kwari for cash set up an account, are matched
on the basis of skill, and enter a game at a pre agreed stake level ranging
from 1c to $1 a hit. During the four-round matches (3x 16-player map, 1x
64-player last man standing map called 'The Killing Floor') every time a
player hits another, money is decremented from the target's stake and added
to the shooter's. In a way, the player's money stake mirrors their in-game
health, except it's exchanged from one player to another.

There are also jackpot prizes which require keys to unlock.
These jackpots are fed by self-inflicted damage sustained by the players in
all games being played globally. For example, if a player jumps from the top
of an arena or takes damage from a hazard, their stake is decremented and
this feeds into the jackpots, which are then released hourly, daily, weekly,
monthly and quarterly - the latter are expected to pay out millions of
dollars. Most importantly; all money paid in to the game by players is won
out of the game by players.

"This is an inevitable evolution for online gaming," commented
Al King, Global Marketing Director for Kwari. "Like most skill-based or
competitive games, once played at a professional level or where money is
involved, it's unappealing to return to an amateur status."

The game will be available for download towards the end of the
year. Until then, the company has opened a sign-up website for the beta test
program starting next week at http://www.kwari.com.

About Kwari:

Established in 2006, Kwari is a publisher and developer of skill-based
online interactive entertainment, based around players making money off each
other in real-time. Kwari software is available free to download and play
online. Kwari is an international business, comprising functional experts and
industry veterans. 'Kwari' and 'Cash for Kills' are trademarks and/or
registered of Kwari Limited in the UK and other territories. The game and
software are patent pending. The names of actual companies and products
mentioned herein may be the trademarks of their respective owners. All rights
reserved. More information about Kwari is available online at
http://www.kwari.com

Except for historical matters contained herein, the matters
discussed in this press release are forward-looking and are made pursuant to
the safe harbor provisions of the Private Securities Litigation Reform Act of
1995. Investors are cautioned that these forward-looking statements reflect
numerous assumptions and involve risks and uncertainties that may affect
Kwari Ltd. and cause actual results to differ materially from these
forward-looking statements. In light of the risks and uncertainties inherent
in the forward-looking statements, these statements should not be regarded as
a representation by Kwari Ltd. or any other person that the projected
results, objectives or plans will be achieved. Kwari Ltd. undertakes no
obligation to revise or update the forward-looking statements to reflect
events or circumstances after the date hereof.

Note to Editors:

LONDON, August 30 /PRNewswire/ --

A picture accompanying this release is available through the 
PA Photowire. It can be viewed at http://www.mediapoint.press.net or 
http://www.prnewswire.co.uk.