NEW YORK, February 12 /PRNewswire/ --

- Mobile Video Platform Enables MultiVu Customers to Target Mobile Users 
Worldwide With Their Latest News and Information in Real-Time

MultiVu(TM), PR Newswire's multimedia and broadcast PR company, today 
announced the launch of a new mobile video distribution service that enables 
MultiVu customers to extend the reach of their video content to mobile 
phones, PDAs and other portable devices. The announcement was made at the 
GSMA Mobile World Conference in Barcelona, currently taking place from the 
11th to 14th of February.

To view the Multimedia News Release, click here:
http://www.prnewswire.com/mnr/prnewswire/31781/

Developed in partnership with U-Turn Media Group, MultiVu's mobile video
service incorporates U-Turn's VIZGO(TM) mobile media delivery platform to
disseminate MultiVu-issued video content to all popular phone models, making
it available to mobile users around the world regardless of the wireless
operator they use. The placement of video on mobile phones will be included
as part of MultiVu's standard distribution via PR Newswire.

As part of its strategy to provide seamless, cross-platform
communication channels to deliver customers' video and audio messages to
audiences anywhere and at anytime, this new mobile video distribution service
complements the array of new media MultiVu has added to its distribution
circuit including video sharing Web sites (click here for more information -
http://www.prnewswire.com/mnr/multivu/28824/), video delivery to the Reuters
Digital Billboard in Times Square, and more.

"The rapid expansion of next-generation communications, such as social
networking, video sharing and Web 2.0, is redefining how companies interact
with their customers," said Bev Yehuda, vice president, Products, MultiVu, a
PR Newswire company. "This is no more apparent than in the mobile world where
more and more individuals are using cell phones and PDAs as their primary
source for accessing and sharing information. In partnering with U-Turn to
offer mobile video distribution, MultiVu is embracing this shift to
'borderless' communications by providing our customers with the means to
deliver video content directly to mobile users worldwide, in real-time, and
free from the confines of traditional media or geographical location."

Individuals wishing to receive MultiVu videos on their mobile devices can
register at the MultiVu Mobile Video Portal -
http://z3.uturn.tv/forms/multivu/index.php. Once registered, users will
receive a text message enabling them to download the MultiVu Portal
application to their phone. With the application downloaded, users will then
have the ability to select videos from a list of topics. When relevant
content is issued from a MultiVu customer, users will receive an alert on
their mobile device enabling them to access and view the video.

"MultiVu and PR Newswire are outstanding partners for U-Turn because the
companies recognize that the traditional methods of communications must be
augmented with newer approaches for reaching target audiences," said Jim
Walz, president, North America for U-Turn Media Group. "As mobile video grows
in popularity, companies will quickly realize that it, even more so than
blogs and social networks, offers the ability to connect with viewers at
almost anytime and in a manner that engages and entertains."

About MultiVu(TM)

MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast and
multimedia production and global distribution services to organizations that
want to reach the media, financial community, general public and other key
audiences with their visual and audio messages.

Using the latest technologies and the vast distribution resources of PR
Newswire, MultiVu(TM) multiplies the number of opportunities an organization
has to communicate with specific audiences. A variety of current and
developing platforms for tape and digital content make this possible,
including traditional broadcast TV and radio, financial networks, company
intranets, the Web and wireless devices.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com/) provides
electronic distribution, targeting, measurement and broadcast services on
behalf of tens of thousands of corporate, government, association, labor,
non-profit, and other customers worldwide. Using PR Newswire, these
organizations reach a variety of critical audiences including the news media,
the investment community, government decision-makers, and the general public
with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 14 countries and
routinely sends its customers' news to outlets in 135 countries and in more
than 40 languages. Utilizing the latest in communications technology, PR
Newswire content is considered a mainstay among news reporters, investors and
individuals who seek breaking news from the source. PR Newswire's leading
services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine
Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the
preeminent policy newswire in the industry, Vintage Filings, the fastest
growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic
Digital Network, the foremost Hispanic communications services. PR Newswire
is a subsidiary of United Business Media plc of London.

About U-Turn Media Group

Founded in 2001, U-Turn is one of the first companies in the world to
bring high-quality video content to mobile phones. The company has deployed
mobile solutions in several countries throughout the world and has regional
offices in Europe and USA. It is a company focused on enabling broadcasters,
media companies, marketing firms and wireless operators the ability to
connect with mobile consumers on the move through compelling custom branded
mobile applications and services.

For more information about U-Turn Media Group please visit: 
http://www.u-turnmediagroup.com