Emmis Interactive Announces New Affiliate Deal with iTunes


CHICAGO, May 12 /PRNewswire/ --

- Custom Storefronts now available to local radio stations

Emmis Interactive, Inc., the U.S. radio industry's leader in generating
interactive revenues, today announced a licensing agreement with the iTunes
Store to market its custom Storefront technology to other radio stations and
media companies.

The Emmis Storefront technology, used exclusively to date by Emmis
Communications radio stations, allows a station to build a storefront with a
look and feel that is consistent with its over-the-air product. This enables
listeners to easily find and purchase songs they are hearing on-air using
their own Apple iTunes account.

"Many stations' web sites direct you to another web site to purchase
music and require a users' credit card information, making the buying
experience very cumbersome," Emmis Interactive co-president Rey Mena
explained. "Our custom Storefront technology empowers a radio station to
configure a station-branded storefront utilizing iTunes' entire 6
million-song catalog. These storefronts allow listeners to shop from
playlists of station artists as well as top picks recommended by on-air
talent. It is a critical tool in building the relationship with listeners and
offering them a richer user experience."

Since its launch on Emmis Radio web sites in June of 2006, the Emmis
Interactive Storefront has been among the top five affiliates directing
traffic to the iTunes Store.

Examples of the custom iTunes Storefront can be experienced at
http://www.power106.fm/itms/ , http://www.wlup.com/ITMS/ ,
http://www.1057thepoint.com/itms/ .

On April 28, Emmis Interactive announced plans to begin marketing its
services to radio broadcasters and other local media companies.

Emmis Interactive, Inc., an award-winning global software and consulting
company, provides local broadcasters and publishers with profitable,
sustainable interactive businesses. Combining years of broadcast and
publishing experience with cutting-edge technology and unparalleled service,
Emmis Interactive empowers local media companies with a comprehensive digital
strategy to maximize the value of their media brands. Services include
interactive strategy for executive management, interactive sales training,
content management consulting, proprietary technology platform and hosting
services, custom web-site design and interactive product development. Emmis
Interactive Inc. is an Emmis Communications Company. For more information
about Emmis Interactive, visit emmisinteractive.com.

Certain statements included in this report or in the financial statements
contained herein which are not statements of historical fact, including but
not limited to those identified with the words "expect," "will" or "look" are
intended to be, and are, by this Note, identified as "forward-looking
statements," as defined in the Securities and Exchange Act of 1934, as
amended. Such statements involve known and unknown risks, uncertainties and
other factors that may cause the actual results, performance or achievements
of the Company to be materially different from any future result, performance
or achievement expressed or implied by such forward-looking statement. Emmis
does not undertake any obligation to publicly update or revise any
forward-looking statements because of new information, future events or
otherwise.

Web site: http://www.emmisinteractive.com

© PR Newswire Association LLC.

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