LONDON, May 22 /PRNewswire/ --

- With $4.9 Million in New Investment From Market-Leading Partners in
Japan, the New Venture Further Cements Brightcove's Global Position as the
Leading Internet TV Platform

Brightcove Inc., the leading global Internet TV platform, today announced
the formation of a majority-owned Japanese subsidiary, Brightcove KK. The new
subsidiary is backed by $4.9 million in new investment from Brightcove Inc.
and four market-leading Japanese strategic partners: Dentsu, Inc., J-Stream,
Inc., transcosmos, Inc. (transcosmos), and Cyber Communications, Inc. (CCI).
Three of the investment partners, Dentsu, J-Stream, and CCI, along with
Brightcove Inc., will be sales agents for Brightcove KK in Japan, giving
Brightcove KK immediate and powerful access to the Japanese market.

Headquartered in Tokyo, Japan, Brightcove KK will operate a localized
version of Brightcove's award-winning, on-demand Internet TV platform, which
is currently used by media companies and marketers across North America and
Europe. With Brightcove KK, Japanese media companies and marketers will gain
access to the most powerful and scalable software as a service (SaaS)
solution available for online video players, distribution, and advertising.

"Brightcove enters the Japanese market at a time when household broadband
penetration has surpassed 50 percent, presenting enormous opportunities for
media companies and advertisers to build online businesses and engage
audiences," said Jeremy Allaire, chairman and chief executive officer,
Brightcove. "It is a great privilege to be partnering with the market leaders
in Japan for digital media and advertising. By combining the proven
Brightcove technology with the capabilities of our partners, Brightcove KK
will give media companies and marketers in Japan a unique solution for
implementing their online video strategies and unlocking the potential in the
market."

The Brightcove KK partners represent the market leaders in Japan in
digital media, advertising, and content delivery.

- Dentsu, Inc. is the largest advertising company in Japan with a market
      share of approximately 30 percent and has over 6,000 clients Groupwide.

    - J-Stream, Inc. is Japan's largest content delivery network specializing
      in streaming media for content providers and business corporations.

    - transcosmos is Japan's leading information processing outsourcing
      company adopting the latest Internet technology through the strategic
      investment and business development.

    - CCI is Japan's largest interactive adverting company that currently has
      more than 30 percent of the country's digital brand marketing, a 
      popular advertising serving technology, and online advertising network.



These companies bring tremendous reach into the media and marketing
sectors in Japan, and will help ensure the success of Brightcove KK in the
Japanese market.

About Brightcove

Brightcove is the leading Internet TV platform used by media publishers
worldwide to program, distribute and monetize video on the Web. The
award-winning platform has empowered organizations of all sizes to launch and
grow Internet video initiatives with unparalleled choice and control.
Brightcove is dedicated to harnessing the inherent power of the open Internet
to transform the distribution and consumption of media. For more information,
visit http://www.brightcove.com.

Press Contacts
    Stephen Orr
    AxiCom for Brightcove
    +44-20-8392-4056
    stephen.orr@axicom