LONDON, July 16 /PRNewswire/ --     Broadband is the only household utility bill to buck the trend of rising
household bills in the wake of the credit crunch, according to broadband
comparison site Top 10 Broadband ( http://www.top10-broadband.co.uk ).

"Broadband bills have plummeted by over 60% in the past 18 months while
gas and electricity have risen by 15% and are set to rise further by the end
of the year" says Jessica McArdle, a spokesperson for Top 10 Broadband.

McArdle continues "Rampant competition among ISPs is driving the
broadband market to cut the cost and raise the speed of home broadband
packages. If you signed an 18 month contract in January 2007, the average
deal would have cost GBP13.73 a month, if you were to switch from this
package now you would be looking at offers starting at just GBP3.25 a month -
the opportunity for savings is obvious and people need to consider switching
broadband provider if they are over-paying.

"As well as cheap home broadband, another alternative and potential cost
saving for some households is mobile broadband; which despite being more
expensive per Gb of download, may work out cheaper than home broadband as it
removes the need to have BT line rental at home. Starting at just GBP10 a
month it ticks all the boxes during this credit crunch. The saving of GBP131
a year in landline charges makes this a particularly enticing prospect as
belts tighten.

"Mobile broadband was once considered a luxury to supplement one's
broadband use outside of the house. However, like home broadband, mobile
broadband prices have dropped dramatically in 2008, its speeds have risen and
its download allowances have become more encompassing.

"As well as the importance of access costs, the internet itself has
become the primary source of information for 'Broadband Britain' as
households look to spend less on goods and services. With the credit crunch
in full swing, people are comparing prices online like never before.

"Additionally, with technological innovations such as YouTube and the
BBC's iPlayer superseding traditional forms of home entertainment, broadband
has become a more essential and affordable utility and people are not willing
to give it up despite increasing financial constraints.

"With talk of a recession on the horizon, there is no room for
complacency and consumers must reconsider their expenditures and make savings
where they can. Savvy households are taking advantage of record low prices
for broadband and are switching in increasing numbers."

Notes to Editors:

About Top 10 Broadband:

Launched in January 2007, Top 10 Broadband is the UK's most popular
dedicated broadband comparison website. The site compares over 100 broadband
deals and offers in-depth broadband news, reviews and guides.

Top 10 Broadband attracts over 1 million unique visitors a month and is
run by design and marketing company Formula Digital Ltd.

Links:

Top 10 Broadband homepage:

http://www.top10-broadband.co.uk

Mobile Broadband:

http://www.top10-broadband.co.uk/types/mobile-broadband

Broadband news:

http://www.top10-broadband.co.uk/news/