ALTRINCHAM, England, August 5 /PRNewswire/ --

- Business Marketers Set to Enjoy Increased Return on Investment

LBM today announces the launch of a new strategic partnership and a new
service that will enhance the campaign ROI for all UK B2B marketers.

The online service, developed in conjunction with the country's leading
credit risk data specialist Graydon UK, will offer direct marketers the
opportunity to download pre-vetted B2B mailing lists (
http://www.lbm.co.uk/news) including details of over 1.3 million businesses
and decision makers across the UK. This will help firms ensure they avoid
targeting prospects lacking in financial strength and likely to heighten risk
exposure and increase bad debt, as the current "credit crunch" takes hold.

Based on the risk-assessed data, direct marketers will be able to avoid
targeting companies likely to encounter severe financial difficulties in the
forthcoming twelve months, enabling them to tailor and prioritise their
campaigns to target those prospects most likely to produce solid financial
returns.

LBM Marketing Director, Richard Payne-Gill commented, "This is a valuable
new partnership with the leading risk management brand in data. Not only it
does it enhance and strengthen LBM's proposition in the B2B list
(http://www.lbm.co.uk/news) arena, it also provides us with a new channel to
market via Graydon's customer network."

Martin Williams, Managing Director of Graydon UK, said: "Demonstrating
sufficient return on investment is an essential part of every direct
marketing campaign. There's nothing worse than investing time, effort and
hard cash in chasing up a sales lead generated by direct marketing
(http://www.lbm.co.uk/news) only to find that the company in question is not
creditworthy.

Thanks to this new partnership with LBM, companies can now use our
pre-vetted marketing data to hone their business lists to perfection and
significantly reduce the risk of having to deal with the potentially fatal
cash flow consequences of the non-settlement of invoices by customers."

NOTES TO EDITORS:

About LBM

With a ten-year track record, LBM is now the UK's leading provider of
data, insight and call centre solutions. Their award winning products and
services are all about managing customers; finding them, understanding them,
connecting them and developing them. From initial campaign strategy and
insight, to customised data to campaign marketing and management, LBM brings
it all together in a way that all makes sound commercial sense.

With over 2000 employees operating out of seven UK sites, LBM work in
partnership with clients, including amongst others Canon Business Solutions,
The Telegraph Business Club and O2. http://www.lbm.co.uk - Business mailing
lists (http://www.lbm.co.uk/data) http://www.lbm-data.co.uk - business
mailing lists

About Graydon UK

Graydon UK is one of the leading database information providers specialising
in credit risk management. The company helps clients reduce the uncertainty
of doing business by providing a complete, differentiated and high-quality
package of credit risk management services. Graydon provides access to credit
information and reports on companies in more than 130 countries worldwide.
The Graydon group is owned by Atradius, Coface and Euler Hermes, three of
Europe's leading credit insurance organisation. http://www.graydon.co.uk -
online data lists