BARCELONA, Spain, February 16 /PRNewswire/ --

- Solution offers consumers choice and rich mobile internet experience,
increases data usage

Turkcell, the largest mobile operator in Turkey and the one of the top
three in Europe with over 37 million subscribers as of December 31, 2008, has
expanded its capacity with Novarra to offer full rich internet access across
its entire portfolio of handsets. Available for more than a year, the service
continues to deliver substantial growth in subscribers and data usage.
Utilizing the powerful analytics and reporting systems within Novarra's
Vision(TM) mobile internet platform, Turkcell was able to understand customer
usage trends and behaviors to enhance the service.

Novarra's Vision(TM) platform for mobile internet and multimedia is
integrated with Turkcell's mobile portal to provide customers with high speed
web access to sites of their choice and includes advanced usability options
such as SmartNav(TM) and Snapshot view. The operator-grade Vision server is
an integral network component for web content transformation, network
acceleration, content optimization and device specific customization.
Novarra's Mobile Dashboard(TM) includes one-click links to popular sites,
webmail and search.

"The service continues to attract new users, drive data usage for
existing customers and satisfy our customers," comments Burak Ertas, Division
Head, Consumer Value Added Services. "Our decision to expand our relationship
with Novarra was based upon their ability to deliver quality results, a great
user experience, and platform scalability to meet growing demand for the
service."

"Turkcell's success demonstrates that consumers appreciate choice and a
quality mobile internet experience, regardless of handset, network or
geography," comments Ian McWilliams, European Managing Director for Novarra.
"Turkcell has worked closely with Novarra to continuously enhance the service
to grow the revenue stream. The results have exceeded expectations."

Novarra, the Internet Mobility Company, provides a high performance
mobile internet product suite for operators and content providers to create
new web-based services and revenue streams. Novarra's patented architecture
for web content transformation and network optimization is open
standards-based and designed for mass-market, high volume mobile consumer
deployments. The solution delivers a high quality mobile user experience for
services including full rich web, search, widgets, premium portals,
personalization, video and advertising as well as support for mobile sites.
Global, commercial deployments over 7 years on both 2.5G and 3G networks have
proven consumer satisfaction, uptake and increased data services revenues.

Turkcell is the leading GSM operator in Turkey with 37.0 million postpaid
and prepaid customers as of December 31, 2008 operating in a three player
market with a market share of approximately 56% as of September 30, 2008
(Source: The Telecommunications Authority). In addition to high-quality
wireless telephone services, Turkcell currently offers General Packet Radio
Service ("GPRS") countrywide and Enhanced Data Rates for GSM Evolution
("EDGE") in dense areas, which provide for both improved data and voice
services. Turkcell provides roaming with 605 operators in 201 countries as of
December 22, 2008. Serving a large subscriber base in Turkey with its
high-quality wireless telephone network, Turkcell reported US$5.4 billion net
revenues for the nine months as of September 30, 2008 and US$6.3 billion net
revenues as of December 31, 2007 as per IFRS financial statements. Turkcell
has interests in international GSM operations in Azerbaijan, Belarus,
Georgia, Kazakhstan, Moldova, Northern Cyprus and Ukraine. Turkcell has been
listed on the NYSE ("New York Stock Exchange") and the ISE ("Istanbul Stock
Exchange") since July 2000 and is the only NYSE listed company in Turkey.
51.00% of Turkcell's share capital is held by Turkcell Holding, 0.05% by
Cukurova Group, 13.07% by Sonera Holding, 2.32% by M.V. Group and 0.08% by
others while the remaining 33.48% is free float.

Media Contacts:
    North America:
    Greg Venne
    Topaz Partners
    Novarra@topazpartners.com
    +1-781-404-2400

    Europe:
    Annette Leach
    Hotwire PR
    Novarra@hotwirepr.com
    +44-(0)-20-7608-2500