The new trials will begin in Florida and other major markets in U.S. Southwest, followed by trials due to start in September in various other major metropolitan areas, including Kansas City and Austin. Disney also plans to drop the price of the discs from the current $6.99 to $5.99 a disc.
"We are extremely happy with the test, which proved that there is a consumer desire to have an alternative to traditional video rental," said Buena Vista marketing manager Lori MacPherson. "That's why we are more than doubling our retail test markets and adding additional titles."
Source: GuideToHomeTheater.com












