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Yahoo! VP says down with DRM

Written by Dave Horvath @ 09 Oct 2007 12:52 User comments (12)

Yahoo! VP says down with DRM General Manager and Vice President of Yahoo! Music, Ian Rodgers has stated in an open forum that he believes the RIAA and other governing bodies who enforce DRM protection schemes on digital media are inhibiting his consumers from the freedom they deserve. In a presentation that he delivered, he stated that he believed DRM to be dead.
Rodgers has been at the forefront of the music industry back in the days when Napster was king, he was the person in charge of Winamp. He's been with the digital music age longer than most and has seen what kind of an abomination it has become with protection standards hindering consumers from enjoying their rightfully purchased products.

In his presentation, Rodgers states "I'm here to tell you today that I for one am no longer going to fall into this trap. If the licensing labels offer their content to Yahoo! put more barriers in front of the users, I'm not interested. Do what you feel you need to do for your business, I'll be polite, say thank you, and decline to sign. I won't let Yahoo! invest any more money in consumer inconvenience. I will tell Yahoo! to give the money they were going to give me to build awesome media applications to Yahoo! Mail or Answers or some other deserving endeavor. I personally don't have any more time to give and can't bear to see any more money spent on pathetic attempts for control instead of building consumer value. Life's too short. I want to delight consumers, not bum them out."

Rodgers stated that if the RIAA and others don't stop their current practices of DRM encoding, he can assure them that Yahoo! Music will not partner with the record labels in delivering their wares. This could in turn have significant impact on the recording industry if one of the largest providers of legal music downloads on the web backs out of offering their tracks.


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12 user comments

19.10.2007 13:05

ha ha you greedy "incert explicit word"

29.10.2007 13:19

It seems everyone but sony and the rest of the **aa mafia is saying that

39.10.2007 13:55

It can't be for consumers, but if the guy says it's good for yahoo it might increase their is really trying to lure back customers from itunes or still should be blamed but not that much as sony and thier big ass rootkit shit.

49.10.2007 14:14

Interesting, companies are starting to catch on. If the media producers/labels would just drop the RIAA, MPAA, and others, they would save so much money that they could drop the prices which would move more product. It would then come to the point were a mere couple more bucks is all it would take to get a legal copy of a movie or a couple cents for music. Then if all these people that try to justify pirating with "high prices," and they are high, would start to buy instead of pirate, provided they are telling the truth.

59.10.2007 16:47

great words drm suxs, media is investing money to protect their when should lower prices like really lower, for example they sell Artist A Cd at 15 they sell 100 on the us they made about 1500 minus the cost of making wich is really low, anyway all that is heard in the rest of the world the thing is they lose a bunch of money on those countries when they could charge 5 and sell more worlwide, or make legal downloads available worlwide at affordable prices cuz they try to force americans to buy legal stuff when they should really care about the rest

69.10.2007 16:57

Well it is about time that someone in the internet industry said it as plain as he did with no BOVINE SCAFFOLOGY. BMG / Sony has been on my fecal list before they merged with Sony. Their CD prices through their music service were / are ridiculously high. If you forgot to decline the featured selection you ended up paying $ 23.00 for a CD. Its no wonder that Music retailers like Camelot Music and Specs Music ( Now FYE ) don't sell much music due to CD prices at $ 19.99 until recently.

As I commented in other posts the same goes for TV show episodes. iTunes charges as much for 22 DRM infested episodes as you would pay for a box set at Wally World.

Just My $.04 ( Inflation)

This message has been edited since its posting. Latest edit was made on 23 Nov 2007 @ 4:35

79.10.2007 17:00

YEAH!!! I only hope other leaders speak up like this and I hope this actually hurts the music industry in the only area their grubby little minds actually care about; their pocketbooks!

810.10.2007 8:22

So is Yahoo!Music dead? Because that uses drm. Your songs stop working if you cancel your membership.

910.10.2007 12:02


Cd at 15 they sell 100 on the us they made about 1500 minus the cost of making wich is really low,
Not as low as you think... If you read the financial news, some of the record companies are actually loosing money! If you don't believe that... if you think they are making obscene profits, I suggest you join-up with them and buy a few shares of their stock!

Don't confuse cost and selling price. Price is NOT set by cost. Price is set by supply and demand.

Of course, you can't sell below cost. If the selling price is less than the production cost, the producer (eventually) stops producing and the supply drops to zero. If the selling price is much higher than the cost, other suppliers will jump-in. This increases supply, which pushes the price down.

Hopefully, the companies can get their costs under control. This might help to bring price down. In economic terms, lower production costs usually means more supply.

Apples (the kind you eat) grow on trees, but they are NOT FREE! Even if there were no costs involved in harvesting & bringing the apple to the market, you are not going to get it for free. That's because plenty of other people are willing to pay the grocer for it.

In economics, these other buyers represent demand. When music buyers are willing to pay $15 for a CD, this demand pushes the price up. ...Most people blame the "greedy" landlord when the rent goes up. But, it's really the fault of the other renters who are out-bidding you. If nobody else was "demanding" to pay the higher rent when you move out, the landlord couldn't raise your rent!
This message has been edited since its posting. Latest edit was made on 10 Oct 2007 @ 12:17

1012.10.2007 11:07

i got rid of DRM a long time ago...
burn CD-RW with itunes, rip with windows media player =P

1113.10.2007 2:15

it seems sony and their love for drm just won't go away! i doubt and sony bgm music will be available via yahoo now they have signed a pact with Warner to offer "free" subscription based paid by the manufacturer with the cost of the unit, so how will this effect the quality and price of mp3 players, DRM'ed Propertarian content to try to start price fixing because apple will not allow them to increase the price on itunes to fill the media companies pockets!

"For the past 2 weeks there has been an uproar on the Sims 2 forums concerning the inclusion of Sony's SecuROM DRM software in the latest expansion pack, Bon Voyage. It seems paid customers have been having problems since day one of release, but EA is only now, 5 weeks later, issuing an official statement on the matter. A lot of what's in the statement is outright fiction with proven reports of issues with disabling of disc burning software, optical disc drives, printers, cameras, system slowdown and even system crashes. Fan responses have been cold to say the least. Interestingly enough, the expansion pack was cracked and up on the internet less than 24 hours after it's release."

1221.10.2007 17:47

DRM could also stand for Dont Rip Music :P however we dont take notice of that :P

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