Blockbuster has announced that in January they will begin offering 99-cent DVD rentals to all customers.
"We do have plans in the month of January to more aggressively roll throughout the system a value offer that will include movies in the 99 cents price range," Keyes said.
"The 99 cents plan is targeted at the value-conscious consumer in this challenging economy," he noted.
New movies would not be priced at $1 but thousands of catalog titles would be. New titles will remain at the same price, $5 USD for a two-day rental.












