Says Peter Reiner, LG VP of marketing: “LG's advanced LED Backlight technology precisely controls the brightness of specific areas of the screen, providing crisper, clearer pictures while using less energy than traditional LCD models.”
The HDTV also has THX Movie Mode, which allows owners auto-adjustments for black levels, colors and signal.
With its impressive specs, the TV is pricey. $1900 USD will get you a 42-inch model and $3200 will get you a 55-inch version.












