According to Sony America President Kaz Hirai, the company is set to take a loss on every Slim PS3 unit sold.
The console was launched last week after months of speculation, and will hit on September 1st with a pricetag of $299 USD/ 299 EU/ £249 / 29,980 YEN.
"If you're just talking about the hardware alone, the quick answer is yes," Hirai added, via the Times Online.
He did note afterwards however: "That makes good headlines, but I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year."
"If you're just talking about the hardware alone, the quick answer is yes," Hirai added, via the Times Online.
He did note afterwards however: "That makes good headlines, but I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii. I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year."
