The popular PlayStation Home virtual world has reached 12 million users, says PS Home director jack Buser.
85 percent of users that created an avatar on their first visit returned for a second visit and Buser says average users spend "hours" at a time in the virtual world.
"You're going to see us really embrace this idea of total game integration," adds Buser of future plans for Home. "It's an incredibly important part of [Sony's] strategy."
Titles will be given dedicated Home space, as well as bonus mini-games.













