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New Amazon Kindle ad takes shot at iPad

Written by Andre Yoskowitz (Google+) @ 14 Sep 2010 0:46 User comments (1)

New Amazon Kindle ad takes shot at iPad Amazon has launched a new TV ad campaign this week, taking direct aim at the Apple iPad.
The ad shows off the Amazon Kindle e-reader, and boasts of its superiority over the iPad's display, when used in direct sunlight.

In the 30-second ad (posted below), two people are sitting by a pool, with the man using an iPad, and the lady using a Kindle. The man is struggling to read on his iPad and he eventually asks the woman how she can possibly read in the harsh sunlight. Her response, obviously, pro-Kindle.

The ad is somewhat surprising given Amazon's former stance towards the iPad, placing it in a whole different category than the strictly e-reader Kindle.

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1 user comment

117.9.2010 9:37

It's a good commercial, informative too. People don't realize this, the iPad is not an outdoor gadget, not even practical on the Subway (above ground, you'll have problem reading it). With the Kindle, you can read it in the parks, on the beaches, and yeah, like the commercial, by the swimming pools too :)


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