Multiple outlets are reporting this week that Apple is set to announce a newspaper subscription plan for the iPad tablet, one where revenue will be shared by the publishers and Apple.
As part of the deal, Apple will implement an opt-in feature that will let users share their personal info with publications. The publishers need that info to share demographics with advertisers.
Both parties have been in negotiations for such a plan since before the iPad launched in April. Publishers would not agree to the plan without the opt-in feature, calling demographic data "the most valuable asset."
Although the exact figures are unclear, it is believed the deal will give Apple a 30 percent cut of all subscriptions sold, similar to the share they take for music.
Additionally, Apple might take as much as 40 percent of advertising revenue.
Both parties have been in negotiations for such a plan since before the iPad launched in April. Publishers would not agree to the plan without the opt-in feature, calling demographic data "the most valuable asset."
Although the exact figures are unclear, it is believed the deal will give Apple a 30 percent cut of all subscriptions sold, similar to the share they take for music.
Additionally, Apple might take as much as 40 percent of advertising revenue.
