HTC announces investment in Beats by Dr. Dre

Written by Andre Yoskowitz @ 11 Aug 2011 2:44 User comments (7)

HTC has announced an investment in Beats Electronics, the headphone maker.

The financials have not been released, but rumor has it HTC has spent around $500 million to purchase a 51 percent controlling stake in Beats.

Founded by Jimmy Iovine and Dr. Dre, Beats has quickly become a premiere name in "high-end audio" performance, as well as a status symbol in headphones.

HTC says Beats will continue to run "as usual," and upcoming HTC devices will include Beats audio technology.

It is unclear whether devices will come with a set of Beats headphones, as well.

Tags: HTC Beats

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7 user comments

111.8.2011 15:13

Azuran

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I have to quote Skillz to sum up what I think about Beats by Dre.

Quote:
"Detox" was gettin recorded
and Dre put out some headphones
but he was the only one that could afford 'em

This message has been edited since its posting. Latest edit was made on 11 Aug 2011 @ 3:13

212.8.2011 12:19

djgizmo

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the 'beats' brand is a joke in the audio world.

The headphones sound like crap compared to other industry standard headphones.
I'd like to know what the fook 'audio technology' they're going to implement within a phone. If its bass / treble boost, its not a new technology... its called an EQ.

312.8.2011 13:05

LordRuss

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Dr Dre is about as tech-savvy as a turnip... When I pay $300 for a set of head phones they perform to the professional level they cost.

He can take his Beats & beat off for all I care. Overpriced garbage just like the $150 tennis shoes of the 80s. Nothing more than crap to hang off your body & show how stupid you were to purchase overpriced crap that won't last real world usage.

If you have the money to spend on crap like this, then educate yourself & purchase "real" professional equipment. I'll even bet Dre himself doesn't use this crap to master mix his stuff.

Maybe HTC should look to Sennheiser or Yamaha if they want to start playing the audiophile game.

412.8.2011 14:22

brockie

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are they that bad? he is a good producer.

512.8.2011 17:10

LordRuss

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Originally posted by brockie:
are they that bad? he is a good producer.

Dr Dre is fine at producing entertainment, the equipment he's putting his name on is utter shite.

It's like I have had to argue with entertainers in the past... You do the entertaining & let me worry about the sound geer. You studied to be an entertainer, I studied to be a sound engineer. You sing, I mix; otherwise you would see the band doing all the sound mixing from on the stage & not FOH (Front Of House or mixing their own monitors).

Very FEW entertainers can do both. It's like an actor thinking he can direct a film or TV show. Only infinitesimally few can do both and even more rare can they do both at the same time.

Dre needs to stick to producing & entertaining and worry less about equipment design.

612.8.2011 18:01

DVDBack23

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Originally posted by djgizmo:
the 'beats' brand is a joke in the audio world.

The headphones sound like crap compared to other industry standard headphones.
I'd like to know what the fook 'audio technology' they're going to implement within a phone. If its bass / treble boost, its not a new technology... its called an EQ.

I've read that $50 Skull Candy headphones blow any price range Beats out of the water? True? (I don't own either)

This message has been edited since its posting. Latest edit was made on 12 Aug 2011 @ 6:03

712.8.2011 18:37

ybselgo

Inactive

Originally posted by DVDBack23:

Originally posted by djgizmo:
the 'beats' brand is a joke in the audio world.

The headphones sound like crap compared to other industry standard headphones.
I'd like to know what the fook 'audio technology' they're going to implement within a phone. If its bass / treble boost, its not a new technology... its called an EQ.
I've read that $50 Skull Candy headphones blow any price range Beats out of the water? True? (I don't own either)

My experience with Skull Candy is basically the same as Beats. Overpriced for what they are, they're basically the iPod of the earphone world. I'd rather spend my money on some quality Sennheisers as mentioned before.

Im not a sound engineer or even an audiophile for that matter, but even I can tell that these earphones are sub-par for what they are.

(See Dre? I can rap too. Word)

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HTC announces investment in Beats by Dr. Dre

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