Microsoft preparing to acquire Rdio?

Written by Andre Yoskowitz @ 04 Oct 2012 8:17 User comments (2)

The latest rumor, from sources out of Europe, claim Microsoft is preparing to purchase digital music streaming company Rdio.

So far Microsoft and Rdio declined comment, but the deal would certainly make sense.

Microsoft is currently planning its new music streaming service Xbox Music for the Xbox console, Windows and Windows Phone 8.

Rdio, the ad-free music service is available in the US, Canada, UK, France, Germany, Brazil, Australia, Spain, Portugal, Denmark, Finland, Sweden, Norway and New Zealand, practically every major market Microsoft would be aiming for with its new service.

The popular service is available for Mac, Windows, iOS, Android and Windows Phone and could provide an excellent framework (as well as added customer base) for Microsoft.

Rdio's catalog now has 18 million songs and attracts new musicians by giving them a revenue split for new subscribers they attract. While Rdio is popular now, it is getting blown out of the water by rival Spotify, which has a partnership with Facebook. A purchase by Microsoft would certainly help the company compete.

Tags: streaming Microsoft acquisitions Rdio

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2 user comments

16.10.2012 02:29

morphx

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Junior Member

I love my spotify app on my iphone and ipad 2 ^_^

This message has been edited since its posting. Latest edit was made on 06 Oct 2012 @ 2:29

27.10.2012 17:33

blueboy09

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Senior Member

Originally posted by morphx:
I love my spotify app on my iphone and ipad 2 ^_^

Yea, and I would love it even more if they wouldn't spoon feed me their required Facebook registration, as SOME people do not have a Facebook and never will, and I'm one of those people. Rdio would be wise NOT to follow these footsteps if they want to remain successful in the business realm. Just because some social site is popular, doesn't mean it's the right thing to do. Just look at MySpace and you'll see how quickly they fell when they were once in their prime...

This message has been edited since its posting. Latest edit was made on 07 Oct 2012 @ 5:34

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Microsoft preparing to acquire Rdio?

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