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NPD: Netflix dominates in growth of SVOD TV viewing

Written by James Delahunty (Google+) @ 05 Jun 2013 9:23

NPD: Netflix dominates in growth of SVOD TV viewing The NPD Group is reporting that number of viewers watching television shows using SVOD services increased 34 percent compared to the same period of last year, with Netflix still firmly on top.
NPD's VideoWatch Digital tracking puts Netflix at 90 percent share of video-streaming units during Q1 2013. In the TV category, Netflix holds an 89 percent share. Hulu Plus has grown in Q1 2013, with a 10 percent share, while Amazon's Prime accounts for less than 2 percent.

"There's no doubt that Netflix is driving the growth in SVOD, particularly with increased attention to television programming," said Russ Crupnick, senior vice president of industry analysis at NPD.

"We are also seeing good gains in the streaming numbers from Hulu Plus and Amazon Prime, and while neither pose an immediate threat to Netflix it is interesting to see which services later adopters will try."

More Info: NPD Group

Tags: Netflix
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