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HBO is okay with you sharing HBO Go logins

Written by Andre Yoskowitz (Google+) @ 20 Jan 2014 11:12 User comments (1)

HBO is okay with you sharing HBO Go logins We all know you are sharing that HBO Go login with all of your friends, but HBO is okay with it.
According to HBO CEO Richard Plepler, account sharing is a "terrific marketing vehicle for the next generation of viewers."

"It presents the brand to more and more people and gives them an opportunity, hopefully, to become addicted to it," adds the exec. "What we're in the business of is building addicts, building video addicts, and the way we do that is exposing our product and our shows and our brand to more and more people."

When asked if he was worried that the account sharing would be negative on the bottom line, Plepler was not: "It's not that we're unmindful of it, it just has no impact on the business." Eventually the account sharing will lead to more subscriptions, says the company.

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1 user comment

121.1.2014 2:49

Anyone got any login details to share?
I'll be your best friend!

This message has been edited since its posting. Latest edit was made on 21 Jan 2014 @ 2:50

ZX Spectrum 128K

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