According to the hit or miss Taiwanese supply chain source Digitimes, Microsoft may be preparing to pull the plug on its Surface tablet line.
The sources say sales of the high-end Surface Pro 3 are not as high as the company would like as Microsoft has a hard time convincing consumers that they can replace their laptop with the tablet.
If accurate, the site says Surface Pro 3 sales may not even hit 1 million units, a key milestone that would indicate at least some viability.
In addition to the low sales, the report says Microsoft has not been "very aggressive" about Surface Pro 4 development and is more "likely to terminate" the line entirely. Following price cuts, the 2nd-generation Surface seems to be selling decently well, adds the site, although they estimate that the first and second generation tablets have combined to hit Microsoft with a $1.7 billion loss since launch in 2012.
Source:
Digitimes
If accurate, the site says Surface Pro 3 sales may not even hit 1 million units, a key milestone that would indicate at least some viability.
In addition to the low sales, the report says Microsoft has not been "very aggressive" about Surface Pro 4 development and is more "likely to terminate" the line entirely. Following price cuts, the 2nd-generation Surface seems to be selling decently well, adds the site, although they estimate that the first and second generation tablets have combined to hit Microsoft with a $1.7 billion loss since launch in 2012.
Source:
Digitimes
