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Sony names new boss for its struggling mobile division

Written by Andre Yoskowitz @ 01 Nov 2014 4:49 User comments (1)

Sony names new boss for its struggling mobile division Earlier this week, Sony named a new boss for its struggling mobile division, hoping fresh leadership can help turnaround their fortunes.
SVP Hiroki Totoki has been named the new head of the division, replacing Kunimasa Suzuki. Totoki formely led the company's financial division (Sony Bank) and also its Japanese ISP So-net. Suzuki will move over to become EVP of Sony Entertainment.

"In light of the global mobile market that is rapidly becoming competitive and difficult, we need to make our business profitable," said Sony of the move. "Chief Executive Officer Kazuo Hirai judged Mr. Totoki, who has a proven track of record in turning the business profitable, is the most suited for the job."

Sony Mobile has been a "core" focus of the company's rebuilding efforts, as have their financial and video game divisions.

The company is expected to lose at least $1.65 billion for this year, marking nearly half a decade of full year fiscal losses.


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1 user comment

14.11.2014 15:18

Make a child the new boss!!..........or a monkey

I'd bet anything that a 13 year old or the monkey could better avoid a 1.65BN dollar loss.

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