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Spotify closes in on 30 million paying subscribers

Written by Andre Yoskowitz @ 18 Feb 2016 10:45

Spotify closes in on 30 million paying subscribers

According to multiple reports, Spotify is nearing 30 million paying subscribers, a large increase from previously announced milestones.
Spotify announced in June 2015 that its paying subscriber base had jumped to 20 million. By the end of last year, that number had reportedly reached 25 million.

If the numbers are accurate, streaming growth is accelerating very quickly. It took Spotify 5 years to get its first 20 million premium consumers but just 9 months to get the next 10 million. Apple Music has added 11 million paying subscribers since September of last year.

Other major competitors are in the industry, such as Google, although their numbers appear to be growing less quickly. That could change with the new launch of YouTube Red and its original content as well as the upcoming on-demand service from Internet Radio giant Pandora.


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