New 12-inch MacBook offers better battery life, new colors

Written by Andre Yoskowitz @ 19 Apr 2016 11:21 User comments (4)

Apple has launched new MacBooks today, adding a rose gold color and better battery life in addition to other new standard features.

The new 12-inch ultra has a Retina Display, a Force Touch trackpad, USB-C charging and syncing and a ridiculously thin and tiny frame at just 13.1 millimeters thin and 2 pounds.

Apple's base model has a sixth-generation dual-core Intel Core M processor, Intel HD Graphics 515, 8 GB RAM and 256GB internal storage for $1299.

The company says battery life is now up to 11 hours for standard web browsing.

"MacBook is the thinnest and lightest Mac we have ever made and it's our vision for the future of the notebook," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish."

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Apple

Tags: Apple MacBook Ultrabook

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4 user comments

120.4.2016 09:22

Rezer

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Newbie

The Pro series still way better. This is like a macbook lite.

220.4.2016 16:20

hearme0

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Senior Member

"NEW" Macbook brings "NEW" colors and "NEW" better battery life...

...yet the OS X (now being rebranded as MacOS) still brings the same EVERYTHING. Same keyboard, same style, same inconveniences of a Mac, same boring old OS that NEVER changes.

Mac truly sux and is indeed worse for the wear compared to Windows nowadays.

Windows is much more stable on Intel procs than Mac.

321.4.2016 17:23

SoTired

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Junior Member

On the one hand, I applaud Apple for realizing that looks matter. Maybe we shouldn't care, but many of us do prefer a device that looks cool.

On the other hand, if the first thing you have to say about why people should buy your new piece of technology is, "it comes in cool colors!" you have officially failed to innovate.

422.4.2016 03:20

xnonsuchx

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Senior Member

Since it's almost the cost of a starting regular 13" MacBook Pro, I kinda wonder who really feels a need to have this. I will say that I checked out one of them in personal a few months ago and was pretty impressed with how the amazingly thin keyboard felt and how responsive it seemed to be for such a low CPU clock speed, though it is geared towards fairly light web/productivity use, so may struggle a bit w/ more demanding apps.

My biggest complaints would be:
• Single USB-C port...it should have 1 on each side, at least
• Not including some of the basic USB-C adapters as standard

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New 12-inch MacBook offers better battery life, new colors

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