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Apple Music left in the dust, Spotify at 100 million subscribers

Written by Matti Robinson @ 25 Jun 2016 12:01 User comments (2)

Apple Music left in the dust, Spotify at 100 million subscribers

Spotify has told The Telegraph that it has surpassed the 100 million mark in subscribers. Paying subscribers was earlier this year reported to have passed 30 million. Apple meanwhile is having trouble growing its service past its initial base.
Apple told us in April that it had mustered 13 million Apple Music subscribers which is not much more than it had 9 months earlier just after Apple Music's release. Now though those people are paying and not just enjoying their free three months of music.

Just before the launch of Apple Music Spotify revealed that it had more than 20 million subscribers. So Apple might have beat Spotify's growth within the year but that is mostly because of the launch boom. Spotify has thus been growing faster than Apple Music for most of the past year or at least on par.

It will be really hard to catch Spotify in this game unless you come up with something completely different. Its free model also is a springboard for potentially new paying customers who are ready to pay for convenience.

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2 user comments

126.6.2016 15:52

I'm quite dumbfounded how well Spotify does in reality. Actually, I'm amazed that ANY "pay-for online music services" do well at all considering how easy it is to download (whether it be legit or illegit) mp3s and mostly considering how everyone I know has or "claims" to have extensive mp3 collections. Generally people just want to listen to what they want to listen to right??

Perhaps I'm bias 'cause I subscribe to XM and that satisfies my random music playback like a Spotify does. But then why would anyone pay for XM and Spotify??

I am truly amazed at how many people use these. I welcome feedback for clarification of my thought process here. :)

This message has been edited since its posting. Latest edit was made on 26 Jun 2016 @ 3:53

226.6.2016 18:27

I not crazy about any kind of radio, including internet radio.
Maybe 'cos I download mp4's (make a collection of 19 clips on a DVD) & extract the ac3 from the DVD I precariously made & transfer as a Flac onto a CD.

Call me an old fashion for still using physical formats including BR's for the
1080+ mp4's.

Live Free or Die.
The rule above all the rules is: Survive !
Capitalism: Funnel most of the $$$ to the already rich.

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