Amazon-owned Audible has launched a new service, 'Channels,' premium podcasts for $4.95 per month or free if you are an existing, paying Audible member.
The exclusive selection will include comedic performances, audio recreations of long-form written articles, and ad-free original podcasts.
At launch, there will be very few pods available, but Audible says there about 40 shows in production.
The company took a small shot at Apple, the market leader, and its offerings of thousands of podcasts. "I've heard customers refer to podcasting as a flea market, where you'll find some treasures, and it's surrounded by a lot of junk," said Eric Nuzum, senior vice president for original content development at Audible. "You have to be in the mood to sort through the junk to find the treasure, and people don't want to do that all the time."
Source:
BBG
At launch, there will be very few pods available, but Audible says there about 40 shows in production.
The company took a small shot at Apple, the market leader, and its offerings of thousands of podcasts. "I've heard customers refer to podcasting as a flea market, where you'll find some treasures, and it's surrounded by a lot of junk," said Eric Nuzum, senior vice president for original content development at Audible. "You have to be in the mood to sort through the junk to find the treasure, and people don't want to do that all the time."
Source:
BBG
