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New York Times to buy Wirecutter for $30 million

Written by Andre Yoskowitz @ 24 Oct 2016 9:54

New York Times to buy Wirecutter for $30 million

The five-year-old online consumer guide The Wirecutter is being acquired by The New York Times for $30 million.
Wirecutter was founded by Brian Lam, formerly of Gizmodo, and Lam has funded the company and its growth ever since.

The site has a simple premise; provide "Best of" lists that have been meticulously researched by editors that actually have experience using the products. For example, the homepage of the site today has a feature on "The Best Standing Desks." The company makes money off affiliate links.





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