Both LG Display and Samsung will combine to invest about $12 billion USD in flexible OLED tech this year in an effort to win orders for the upcoming Apple iPhones.
The investments are a record high and analysts believe the companies will continue in a "do or die" fight to become the leader in the market.
Samsung is currently the clear leader in the market for small and mid-sized OLEDs, accounting for over 90 percent of units sold. The company will make an additional $4 billion investment this quarter alone. LG, on the other hand, will make a similar investment this quarter to make sure facilities are ready for manufacturing of hundreds of millions of displays for Apple.
Apple is expected to adopt flexible OLEDs for their 10-year anniversary model of the iPhone next year, moving away from "retina" LCD screens.
Source:
Business Korea
Samsung is currently the clear leader in the market for small and mid-sized OLEDs, accounting for over 90 percent of units sold. The company will make an additional $4 billion investment this quarter alone. LG, on the other hand, will make a similar investment this quarter to make sure facilities are ready for manufacturing of hundreds of millions of displays for Apple.
Apple is expected to adopt flexible OLEDs for their 10-year anniversary model of the iPhone next year, moving away from "retina" LCD screens.
Source:
Business Korea
