Sony has begun a "much more aggressive" holiday marketing campaign with an emphasis on the PlayStation 3's Blu-ray playback.
Victor Matsuda, VP of Sony's Blu-ray Disc Group explained that the campaign would put emphasis on the Blu-ray capabilities of the console. The campaign will "focus on the convergence of the PS3 as a movie and game device" and that it was "a big part of the corporate strategy for promoting Blu-ray Disc this fourth quarter."
Matsuda even admitted that the company was considering bundling the PS3's Blu-ray remote with every console to help emphasize the Blu-ray capabilities.
Source:
HD Digest












