Paramount is joining rival Warner Bros. in offering heavily discounted DVDs to Chinese consumers through Warner's established channels in an attempt to combat rampant piracy in that country. They're hoping that despite costing at least twice as much as a pirated copy, the DVDs will sell because people would rather buy legitimate goods.
"We're committed to developing a legitimate market in China, and having two more Hollywood studios gives us more critical mass," Warner Bros. managing director of China distribution, Tony Vaughan, said in a news conference.
Source: Ars Technica












